Scholar | Arguments on the three attributes of cultural transfer products | Traditional paper-cut corresponding features | ||
Cultural level | Cultural category | Cultural attribute | ||
| 1. Visceral level | 1. Appearance | 1. Product appearance; touch; feeling | Shape |
2. Behavioral level | 2. Users’ fun; utility | 2. Use function; performance; ease of use | Structure | |
3. Reflective level | 3. Self-image; personal satisfaction; memory | 3. Intrinsic feeling; emotion; cognition | Color | |
| 1. Outer level | 1. Tangible | 1. Feeling of product appearance | Shape |
2. Mid-level | 2. Material | 2. Application of product function | Structure | |
3. Inner level | 3. Intrinsic | 3. Psychology of product use | Color | |
| 1. Outer level (shape) | 1. Physical | 1. Color; texture; shaping; and lines | Shape |
2. Mid-level (behavior) | 2. Behavioral; customary | 2. Functionality; operability; and structural | Structure | |
3. Inner level (psychology) | 3. Ideological; spiritless | 3. With presences of implication, stories, and emotion. With cultural characteristics | Color |