Move & Strategy

Frequency

Feature

Move 1

Attracting tourists’ attention

35

100%

Obligatory

Giving the name of tourist destination

35

100%

Highlighting specialties

21

60%

Move 2

Targeting the market

10

29%

Optional

Defining keywords

2

6%

Defining theme of tour

10

29%

Move 3

Establishing credentials

28

80%

Optional

Indicating the value of tourist destination

28

80%

Giving endorsement

5

14%

Move 4

Highlighting specialties

33

94%

Optional

Move 5

Detailing the tourist destination

35

100%

Obligatory

Introducing the tourist destination

35

100%

Recommending itineraries

12

34%

Move 6

Offering incentives

27

77%

Optional

Providing preferential policy

22

62%

Providing additional service

8

23%

Move 7

Providing service information

35

100%

Obligatory

Move 8

Soliciting responses

35

100%

Obligatory