Move 1 | Headlines/Attracting readers’ attention |
Move 2 | Targeting the market |
Move 3 | Justifying the product or service |
Move 4 | Detailing the product or service |
Move 5 | Establishing credentials |
Move 6 | Celebrity or typical user endorsement |
Move 7 | Offering incentives |
Move 8 | Using pressure tactics |
Move 9 | Soliciting responses |