Purchase Intention

Age Group

Test Statistic

p-value

I am likely to purchase clothing and fashion products sold on virtual stores (Facebook Marketplace, Lazada, Shopee, etc.)

25 & below vs. 26 to 35

24.689

0.139

25 & below vs. 36 to 45

24.056

0.158

25 & below vs. 46 to 55

78.977

0.000

25 & below vs. 56 & above

66.125

0.068

26 to 35 vs. 36 to 45

−0.633

0.969

26 to 35 vs. 46 to 55

54.287

0.009

26 to 35 vs. 56 & above

41.436

0.247

36 to 45 vs. 46 to 55

54.920

0.009

36 to 45 vs. 56 & above

42.069

0.242

46 to 55 vs. 56 & above

−12.851

0.737

I am likely to purchase clothing and fashion products sold directly on company websites

25 & below vs. 26 to 35

−30.892

0.065

25 & below vs. 36 to 45

−45.824

0.007

25 & below vs. 46 to 55

23.543

0.273

25 & below vs. 56 & above

17.288

0.633

26 to 35 vs. 36 to 45

−14.932

0.357

26 to 35 vs. 46 to 55

54.435

0.009

26 to 35 vs. 56 & above

48.180

0.179

36 to 45 vs. 46 to 55

69.367

0.001

36 to 45 vs. 56 & above

63.112

0.080

46 to 55 vs. 56 & above

−6.255

0.870