Purchase Intention | Age Group | Test Statistic | p-value |
I am likely to purchase clothing and fashion products sold on virtual stores (Facebook Marketplace, Lazada, Shopee, etc.) | 25 & below vs. 26 to 35 | 24.689 | 0.139 |
25 & below vs. 36 to 45 | 24.056 | 0.158 | |
25 & below vs. 46 to 55 | 78.977 | 0.000 | |
25 & below vs. 56 & above | 66.125 | 0.068 | |
26 to 35 vs. 36 to 45 | −0.633 | 0.969 | |
26 to 35 vs. 46 to 55 | 54.287 | 0.009 | |
26 to 35 vs. 56 & above | 41.436 | 0.247 | |
36 to 45 vs. 46 to 55 | 54.920 | 0.009 | |
36 to 45 vs. 56 & above | 42.069 | 0.242 | |
46 to 55 vs. 56 & above | −12.851 | 0.737 | |
I am likely to purchase clothing and fashion products sold directly on company websites | 25 & below vs. 26 to 35 | −30.892 | 0.065 |
25 & below vs. 36 to 45 | −45.824 | 0.007 | |
25 & below vs. 46 to 55 | 23.543 | 0.273 | |
25 & below vs. 56 & above | 17.288 | 0.633 | |
26 to 35 vs. 36 to 45 | −14.932 | 0.357 | |
26 to 35 vs. 46 to 55 | 54.435 | 0.009 | |
26 to 35 vs. 56 & above | 48.180 | 0.179 | |
36 to 45 vs. 46 to 55 | 69.367 | 0.001 | |
36 to 45 vs. 56 & above | 63.112 | 0.080 | |
46 to 55 vs. 56 & above | −6.255 | 0.870 |