| Independent Variable | Dependent Variables | τb | p-value | Interpretation | Decision |
| Advertising | Attitude | 0.220 | 0.000 | Moderate Relationship | Supported |
| Subjective Norms | 0.174 | 0.000 | Weak Relationship | Supported | |
| Perceived Control | 0.229 | 0.000 | Moderate Relationship | Supported | |
| Purchase Intention | 0.213 | 0.000 | Moderate Relationship | Supported | |
| Personal Selling | Attitude | 0.274 | 0.000 | Moderate Relationship | Supported |
| Subjective Norms | 0.186 | 0.000 | Weak Relationship | Supported | |
| Perceived Control | 0.288 | 0.000 | Moderate Relationship | Supported | |
| Purchase Intention | 0.270 | 0.000 | Moderate Relationship | Supported | |
| Sales Promotion | Attitude | 0.349 | 0.000 | Strong Relationship | Supported |
| Subjective Norms | 0.189 | 0.000 | Weak Relationship | Supported | |
| Perceived Control | 0.369 | 0.000 | Strong Relationship | Supported | |
| Purchase Intention | 0.275 | 0.000 | Moderate Relationship | Supported | |
| Public Relations | Attitude | 0.264 | 0.000 | Moderate Relationship | Supported |
| Subjective Norms | 0.153 | 0.000 | Weak Relationship | Supported | |
| Perceived Control | 0.303 | 0.000 | Strong Relationship | Supported | |
| Purchase Intention | 0.260 | 0.000 | Moderate Relationship | Supported | |
| Direct Marketing | Attitude | 0.350 | 0.000 | Strong Relationship | Supported |
| Subjective Norms | 0.229 | 0.000 | Moderate Relationship | Supported | |
| Perceived Control | 0.374 | 0.000 | Strong Relationship | Supported | |
| Purchase Intention | 0.317 | 0.000 | Strong Relationship | Supported |