| Variables | Indicators | Mean | Interpretation |
| Attitude | Buying clothing and fashion products make me feel good | 3.67 | Agree |
| Buying clothing and fashion products make me look good | 3.63 | Agree | |
| I buy clothing and fashion products that appeal to me | 3.85 | Agree | |
| I buy clothing and fashion products that are valuable to me | 4.10 | Agree | |
| I buy clothing and fashion products that are favorable to me | 4.00 | Agree | |
| Subjective Norms | I buy clothing and fashion products that are recommended by family members | 3.19 | Moderately Agree |
| I buy clothing and fashion products that are recommended by my friends and colleagues | 3.20 | Moderately Agree | |
| I buy clothing and fashion products that are recommended by the people in my community | 2.82 | Moderately Agree | |
| I buy clothing and fashion products that are recommended by experts (i.e., fashion gurus and the like) | 3.21 | Moderately Agree | |
| I buy clothing and fashion products that are recommended by celebrities and social media influencers | 3.01 | Moderately Agree | |
| Perceived Control | I buy clothing and fashion products that I am very knowledgeable of (e.g., functionality, usability, quality, etc.) | 4.09 | Agree |
| I buy clothing and fashion products that are within my buying capability or purchasing power | 4.17 | Agree | |
| I buy clothing and fashion products that come from reputable sources or from reputable brands | 3.67 | Agree | |
| I buy clothing and fashion products that offers flexible options in terms of payment | 3.74 | Agree | |
| I buy clothing and fashion products that are sold in different selling platforms | 3.68 | Agree | |
| Purchase Intention | I am likely to purchase clothing and fashion products sold on physical stores (malls, bazaar, etc.) | 3.85 | Agree |
| I am likely to purchase clothing and fashion products sold on virtual stores (Facebook Marketplace, Lazada, Shopee, etc.) | 3.43 | Moderately Agree | |
|
| I am likely to purchase clothing and fashion products sold directly on company websites | 3.20 | Moderately Agree |
| I am likely to purchase clothing and fashion products sold thru “live selling (FB live, etc.) | 2.88 | Moderately Agree |