Promotional Strategies

Indicators

Mean

Interpretation

Advertising

Using print media (e.g., newspapers, magazines)

3.16

Moderately Effective

Using packaging inserts

2.99

Moderately Effective

Using brochures, leaflets, or pamphlets

3.14

Moderately Effective

Using posters or tarpaulins

3.39

Moderately Effective

Using display signs/point of purchase displays

3.41

Moderately Effective

Personal Selling

Conducting sales presentations

3.38

Moderately Effective

Administering incentive programs

3.95

Effective

Conducting fairs and trade shows

3.17

Moderately Effective

Using reference selling (i.e., use of satisfied customers & their experiences)

3.67

Effective

Conducting virtual sales presentations, demonstrations, and meetings

3.54

Effective

Sales Promotion

Conducting contests or games

3.41

Moderately Effective

Giving of premiums and gifts

3.82

Effective

Giving of coupons (traditional or digital), loyalty reward system/patronage reward

3.84

Effective

Offering consumer refunds or rebates

3.89

Effective

Giving of price packs or cent-off deals

3.82

Effective

Public Relations

Holding company virtual events such as conferences, webinars, trade shows, exhibits, contests, and competitions

2.97

Moderately Effective

Holding charitable activities

3.60

Effective

Making charitable donations

3.61

Effective

Making news releases about the company and its products

3.44

Moderately Effective

Participating in community activities

3.79

Effective

Direct Marketing

Providing catalogs for consumers

3.45

Moderately Effective

Selling products through broadcast channels (e-commerce websites, blogs, YouTube, TV shopping)

3.68

Effective

Selling through social media accounts (e.g., Facebook, Twitter, Instagram)

4.10

Effective

Selling through virtual stores (e.g., Facebook Marketplace, Lazada, Shopee, etc.)

4.12

Effective

Sending text messages to consumers for product updates and offers

3.50

Moderately Effective