Promotional Strategies | Indicators | Mean | Interpretation |
Advertising | Using print media (e.g., newspapers, magazines) | 3.16 | Moderately Effective |
Using packaging inserts | 2.99 | Moderately Effective | |
Using brochures, leaflets, or pamphlets | 3.14 | Moderately Effective | |
Using posters or tarpaulins | 3.39 | Moderately Effective | |
Using display signs/point of purchase displays | 3.41 | Moderately Effective | |
Personal Selling | Conducting sales presentations | 3.38 | Moderately Effective |
Administering incentive programs | 3.95 | Effective | |
Conducting fairs and trade shows | 3.17 | Moderately Effective | |
Using reference selling (i.e., use of satisfied customers & their experiences) | 3.67 | Effective | |
Conducting virtual sales presentations, demonstrations, and meetings | 3.54 | Effective | |
Sales Promotion | Conducting contests or games | 3.41 | Moderately Effective |
Giving of premiums and gifts | 3.82 | Effective | |
Giving of coupons (traditional or digital), loyalty reward system/patronage reward | 3.84 | Effective | |
Offering consumer refunds or rebates | 3.89 | Effective | |
Giving of price packs or cent-off deals | 3.82 | Effective | |
Public Relations | Holding company virtual events such as conferences, webinars, trade shows, exhibits, contests, and competitions | 2.97 | Moderately Effective |
Holding charitable activities | 3.60 | Effective | |
Making charitable donations | 3.61 | Effective | |
Making news releases about the company and its products | 3.44 | Moderately Effective | |
Participating in community activities | 3.79 | Effective | |
Direct Marketing | Providing catalogs for consumers | 3.45 | Moderately Effective |
Selling products through broadcast channels (e-commerce websites, blogs, YouTube, TV shopping) | 3.68 | Effective | |
Selling through social media accounts (e.g., Facebook, Twitter, Instagram) | 4.10 | Effective | |
Selling through virtual stores (e.g., Facebook Marketplace, Lazada, Shopee, etc.) | 4.12 | Effective | |
Sending text messages to consumers for product updates and offers | 3.50 | Moderately Effective |