| Media related variables | Cigarette smoking status | Total (% of n) | Unadjusted p-value | ||
| Current smoker | Ever smoker | Never smoker | |||
| See advertisement of cigarette (n = 384) |
|
| 0.026* | ||
| Yes, frequently | 21 | 6 | 59 | 86 (22.4) | |
| Yes, sometimes | 39 | 14 | 173 | 226 (58.8) | |
| No | 6 | 1 | 65 | 72 (18.8) | |
| Read fashion magazine (n = 391) |
|
| 0.023* | ||
| Yes | 53 | 13 | 186 | 252 (64.4) | |
| No | 14 | 8 | 117 | 139 (35.6) | |
| Attended musical program sponsored by cigarette company (n = 326) |
|
| 0.005** | ||
| Yes | 23 | 7 | 51 | 81 (24.8) | |
| No | 36 | 11 | 198 | 245 (75.2) | |
| Seen games sponsored by cigarette companies (n = 383) |
|
| 0.403 | ||
| Yes | 23 | 5 | 78 | 106 (27.7) | |
| No | 44 | 13 | 220 | 277 (72.3) | |
| Watch movie in cinema hall (n = 393) |
|
| 0.000** | ||
| Mostly | 26 | 6 | 50 | 82 (20.9) | |
| Sometimes | 27 | 13 | 121 | 161 (41) | |
| Rarely | 10 | 2 | 106 | 118 (30) | |
| Never | 4 | 0 | 28 | 32 (8.1) | |
| Like to smoke if favorite artist is smoking? (n = 390) |
|
|
|
| 0.000** |
| Yes | 31 | 8 | 27 | 66 (16.9) |
|
| No | 34 | 13 | 277 | 324 (83.1) |
|
| Time spent in viewing TV in a day (n = 376) |
|
|
|
| 0.001** |
| 0 - 2 hours | 42 | 11 | 230 | 283 (75.3) |
|
| 2 - 4 hours | 14 | 6 | 51 | 71 (18.9) |
|
| 4 - 6 hours | 5 | 2 | 6 | 13 (3.4) |
|
| More than 6 hours | 4 | 2 | 3 | 9 (2.4) |
|
| Like heavy metal or hard rock music (n = 390) |
|
| 0.000** | ||
| Yes, always | 39 | 8 | 64 | 111 (28.4) | |
| Yes, sometimes | 17 | 9 | 156 | 182 (46.7) | |
| No | 10 | 4 | 83 | 97 (24.9) | |
| Receptivity to cigarette advertisement (n = 383) |
|
|
|
| 0.000** |
| High | 26 | 8 | 18 | 52 (13.6) |
|
| Moderate | 40 | 10 | 185 | 235 (61.3) |
|
| Poor | 1 | 3 | 92 | 96 (25.1) |
|