| Sensory experience |
| Temperature is suitable, activating shopping experience |
| Cleanliness and good condition stimulates shopping experience |
| Lighting is motivating, making shopping experience pleasant |
| Color of walls and floor provide a shopping experience in a pleasant environment |
| Music (tempo, volume and type) provides a very pleasant shopping experience |
| Smells provides a very pleasant shopping experience |
| Intellectual experience (through design) |
| Design (furniture, decor and equipment) stimulates curiosity |
| Sections design stimulates shopping experience and interacting with the product |
| Communication materials (display) stimulates imagination, thought and creativity consumer |
| Store layout stimulates curiosity |
| Shop-window offers an attractive presentation (suggestive, artistic, creative) |
| Store has a pleasant entry (spacious and inviting) |
| Outside of store design invites you to enter |
| Intellectual experience (with employees) |
| Employees are always willing to help (provide information, support to decision-making) and answer all questions |
| Employees have great knowledge of what they sell and the experiences that the products provide |
| There are enough employees to offer personalized service and explain the experiences provided by the use of products |
| Payment for items purchased is fast avoiding negative experiences |
| Social experience |
| Shopping at this store give me the opportunity to experience feeling of status (interact with other customers) |
| Shopping at this store allows me to get information and experiences on trends consistent with my attitudes and lifestyles |
| Go to this store allows me to spend a pleasant time with my family/friends |
| Pragmatic experience |
| Brands offered are known and good quality |
| Product assortment is sufficient to meet my needs |
| Periodically updates its assortment incorporating the latest product version |
| In this store I get quality products at a good price |
| Compared with other competitors this store offers the best price-quality |
| This store offers a variety of services (warranty, product returns, home delivery, packaging for a gift) with good prices |
| It offers better promotions than competition |
| Consumer information about promotions is very suitable |
| Always have stock of products on promotion |
| In promotional periods product quality is maintained |
| Emotional experience (intensity of emotions) |
| Happy (joyful, contented) |
| Hopeful |
| Entertaining |
| Animated (encouraged) |
| Enthusiastic |
| Surprised |