| Agricultural | Industrial | Post-Fordist |
Knowledge | Cultural Idiosyncratic Apprenticeship | Abstract Specialized Controlled | Abstract Specialized Freely shared |
Exchange | Embedded by families within villages | Mass Markets | Niche Markets+ Mass Markets+ Prosumption |
Forms of Social Actors | Family | Corporations Retailers Mass Consumers | Corporations Retailers Mass Consumers Hobbyists Entrepreneurs Mid-Sized Firms |
Scale | Decentralized Ranges between a few dozen people to an entire city | Centralized nationally Tens of Millions linked by a few corporations | Big Beer Centralizes Globally. Independent Beer decentralized by lifestyle, region and community Tens of Millions linked to diverse, multiplicative forms. |