|
|
| (X1) | (X2) | (X3) | (X4) |
| Social media marketing activities (X1) | Correlation coefficient | 1 | 0.966** | 0.939** | 0.643** |
| p |
| 0.000 | 0.000 | 0.000 | |
| Activity dimension (X2) | Correlation coefficient | 0.966** | 1 | 0.818** | 0.598** |
| p | 0.000 |
| 0.000 | 0.000 | |
| Likes dimension (X3) | Correlation coefficient | 0.939** | 0.818** | 1 | 0.635** |
| p | 0.000 | 0.000 |
| 0.000 | |
| Effect of phenomena on purchasing (X4) | Correlation coefficient | 0.643** | 0.598** | 0.635** | 1 |
| p | 0.000 | 0.000 | 0.000 |
|