Strategy

Results

Resources of the organisation

Fifty-six percent of the respondents were of the view that ZNBC works to build good image to the public. This being the highest scored figure, it does not convincingly give a good picture about the organisation in this respect. Forty-three percent of the respondents felt that ZNBC does not ensure adequate training of its staff.

Cost leadership strategy

Thirty-eight percent, which was the high score, indicated that respondents disagreed that the low price of acquiring international programs determine ZNBC purchasing power.

Strategic positioning and market segmentation

Forty percent, being the highest score, of the respondents felt that ZNBC does not carry out direct-based marketing (one-to-one marketing).