Force

Results

New entrants

Eighty-three percent of respondents indicated the possibility of new competitors quickly entering the market and eventually weakening ZNBC position and eighty percent of new firms can easily enter the broadcasting industry.

Threat of Substitute

A score of between seventy to eighty-six percent of the respondents agreed that introduction of pay broadcasting stations, introduction of specialized stations, availability of internet to access information and easy for advertisers to find new media of advertising; are a threat substitutes.

Bargaining power of suppliers

Forty-seven percent of the respondents disagreed that ZNBC has a high number of suppliers at its disposal. Fifty-six percent of the respondents disagreed that ZNBC offers better prices to its suppliers.

Bargaining power of buyers

Fifty-nine percent of the respondents disagreed that ZNBC has a wide range of programmes for its audience. Sixty-five percent of the respondents disagreed that ZNBC has high quality of programmes that it provides

Intensity of rivalry

Seventy-two percent of the respondents indicated that ZNBC programming does not conform to the highest customer expectations