| Typography Design Parameters | Attribute Utility | Relative Importance | Preference |
| Food Quality |
| 34.62% |
|
| (1) Organic food | .344 |
| V |
| (2) Colorful food | − .215 |
|
|
| (3) Nutritious food | − .129 |
|
|
| Cuisine Style |
| 16.85% |
|
| (1) Chinese style | .064 |
| V |
| (2) Italian style | − .064 |
|
|
| Health Concept |
| 15.30% |
|
| (1) Lose weight | .048 |
| V |
| (2) Prevent disease | − .048 |
|
|
| Restaurant Design |
| 15.95% |
|
| (1) Simple design | .023 |
| V |
| (2) Fashion design | − .023 |
|
|
| Environmental Protection |
| 17.27% |
|
| (1) Care | .233 |
| V |
| (2) Doesn’t Care | − .233 |
|
|