Collaborator | Inputs | Network | Service/ processing/ packaging | Content/ Information product | Benefits | Strategy | Tactic |
User | Destination at the mobile App | Mobile network |
| Bus no, fee, bus stops information | Nearest bus stop location, latest traffic conditions |
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HKBus+ | Public data from the transportation Companies, Government department, & user location | Internet | Collect the data &repackaging | Bus no recommendation, & traffic conditions | Build up a large customer data base for advertisement & other add-on services | Get-ahead strategy in technology | Digital freemium |
Vpon, EasyVan, Flytaxi, Foodpanda | User location | Mobile network | Advertisement, Van, taxi, food delivery | Availability, arrival time, & fee | Service charges | Ride on the customer base of HKBus+ | Product as point of sales |