Collaborator

Inputs

Network

Service/

processing/

packaging

Content/

Information product

Benefits

Strategy

Tactic

User

Destination at the mobile App

Mobile network

Bus no, fee, bus stops information

Nearest bus stop location, latest traffic conditions

HKBus+

Public data from the transportation Companies, Government department, & user location

Internet

Collect the data &repackaging

Bus no recommendation, & traffic conditions

Build up a large customer data base for advertisement & other add-on services

Get-ahead strategy in technology

Digital freemium

Vpon, EasyVan,

Flytaxi,

Foodpanda

User location

Mobile network

Advertisement, Van, taxi, food delivery

Availability, arrival time, & fee

Service charges

Ride on the customer base of HKBus+

Product as point of sales