Collaborator | Inputs | Network | Service/ processing/ packaging | Content/ Information product | Benefits | Strategy | Tactic |
Shopper | Mobile phone | NFC |
| Product information | Update information, & dedicated customer service |
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Megabyte | RFID enable mobile tray, & tags attached to each jewel | Cloud service | Movement of each jewel on the tray & by whom | The popularity of each jewel, customer behavior, stock level | To provide a RFID portable tray for retailer with 50 patents | Get-ahead strategy in technology | Digital lock-in |
Jewel retailer | Salesman fingerprint authentication, customer profile | RFID, Bluetooth, & LAN | Customer preference, salesmanship improvement | Location of each jewel, sales data & product information in cloud | Security, pricing update, customer profile, stock take & POS integration | Get-ahead strategy in market | Remote usage and condition monitoring |