Collaborator

Inputs

Network

Service/

processing/

packaging

Content/

Information product

Benefits

Strategy

Tactic

Shopper

Mobile phone

NFC

Product information

Update information, & dedicated customer service

Megabyte

RFID enable mobile tray, & tags attached to each jewel

Cloud service

Movement of each jewel on the tray & by whom

The popularity of each jewel, customer behavior, stock level

To provide a RFID portable tray for retailer with 50 patents

Get-ahead strategy in technology

Digital lock-in

Jewel retailer

Salesman fingerprint authentication, customer profile

RFID, Bluetooth, & LAN

Customer preference, salesmanship improvement

Location of each jewel, sales data & product information in cloud

Security, pricing update, customer profile, stock take & POS integration

Get-ahead strategy in market

Remote usage and condition monitoring