Business model parameter

Key issues

Value proposition

・ Articulated offering

・ Visualization

・ Closer customer interaction

・ A dynamic offering portfolio

Revenue mechanisms

・ New revenue model

Value chain

・ Dedicated roles for service development

・ A structured service development process

・ A new reward system

・ Extending the resource base

Value network

・ Finding partners that can add value to the new offerings

Competitive strategy

・ Branding

・ Differentiation

Target market

・ New customer segmentation