Demographic Variables | Purchase Intention | Total | ||||
No | Yes | |||||
Frequency | Percentage | Frequency | Percentage | 541 | ||
Gender | Male | 136 | 67.33% | 236 | 69.62% | 372 |
Female | 66 | 32.67% | 103 | 30.38% | 169 | |
Age | 18 - 35 years old | 94 | 46.53% | 111 | 32.74% | 205 |
36 - 55 years old | 81 | 40.10% | 172 | 50.75% | 253 | |
Over 56 years old | 27 | 13.37% | 56 | 16.51% | 83 | |
Education Level | Technical secondary school, High school or below | 77 | 38.12% | 94 | 27.73% | 171 |
College or University | 115 | 56.93% | 220 | 64.90% | 335 | |
Master degree or above | 10 | 4.95% | 25 | 7.37% | 35 | |
Average Annual Household Income | Less than 100,000 yuan | 46 | 22.77% | 101 | 29.79% | 147 |
100,000 - 150,000 yuan | 98 | 48.51% | 110 | 32.45% | 208 | |
160,000 - 200,000 yuan | 27 | 13.37% | 68 | 20.06% | 95 | |
210,000 - 250,000 yuan | 13 | 6.44% | 34 | 10.03% | 47 | |
More than 250,000 yuan | 18 | 8.91% | 26 | 7.67% | 44 |