Demographic Variables

Purchase Intention

Total

No

Yes

Frequency

Percentage

Frequency

Percentage

541

Gender

Male

136

67.33%

236

69.62%

372

Female

66

32.67%

103

30.38%

169

Age

18 - 35 years old

94

46.53%

111

32.74%

205

36 - 55 years old

81

40.10%

172

50.75%

253

Over 56 years old

27

13.37%

56

16.51%

83

Education Level

Technical secondary school, High school or below

77

38.12%

94

27.73%

171

College or University

115

56.93%

220

64.90%

335

Master degree or above

10

4.95%

25

7.37%

35

Average Annual Household Income

Less than 100,000 yuan

46

22.77%

101

29.79%

147

100,000 - 150,000 yuan

98

48.51%

110

32.45%

208

160,000 - 200,000 yuan

27

13.37%

68

20.06%

95

210,000 - 250,000 yuan

13

6.44%

34

10.03%

47

More than 250,000 yuan

18

8.91%

26

7.67%

44