None given | 8 (20.5) | 7 (13.7) | 10 (29.4) | 23 (24.0) |
(Χ2)UK = 6.44, df = 3, p > 0.05 (Χ2)Malaysia = 6.68, df = 3, p > 0.05 | ||||
Frustration | ||||
| N = 42 | N = 58 | N = 39 | N = 97 |
Yes | 4 (9.5) | 4 (6.9) | 1 (2.6) | 14 (14.4) |
No | 38 (90.5) | 54 (93.1) | 38 (97.4) | 83 (85.6) |
(Χ2)UK = 0.23, df = 1, p > 0.05 (Χ2)Malaysia = 3.99, df = 1, p < 0.05 | ||||
Humour | ||||
| N = 42 | N = 58 | N = 39 | N = 97 |
Yes | 18 (42.9) | 18 (31.0) | 4 (10.3) | 12 (12.4) |
No | 24 (57.1) | 40 (69.0) | 35 (89.7) | 85 (87.6) |
(Χ2)UK = 1.48, df = 1, p > 0.05 (Χ2)Malaysia = 0.12, df = 1, p > 0.05 | ||||
Roles of those in humorous advertisements | ||||
| N = 18 | N = 18 | N = 4 | N = 12 |
Profess. | 7 (38.9) | 4 (22.2) | 2 (5.1) | 1 (1.0) |
Non-prof | 11 (61.1) | 14 (77.8) | 2 (5.1) | 11(11.3) |
(Χ2)UK = 1.18, df = 1, p > 0.05 (Χ2)Malaysia = 3.42, df = 1* | ||||
Sexualisation | ||||
| N = 42 | N = 58 | N = 39 | N = 97 |
Yes | 3 (7.1) | 11 (19.0) | 0 (0.0) | 9 (9.3) |
No | 39 (93.0) | 47 (81.0) | 39 (100) | 88 (90.7) |
(Χ2)UK = 2.83, df = 1, p > 0.05 (Χ2)Malaysia = 3.88, df = 1, p < 0.05 |