Lack of business opportunities | ´ Difficulty finding customers: big companies rarely collaborate with startups. Even when the management wishes to, other departments resist this course of action. ´ Moroccan customers do not trust startups and prefer dealing with established businesses. |
Unfavorable conditions | ´ Excessive payment periods/late payments. ´ Administrative slowness in big companies stifles startups growth. |
Access to information | ´ Limited access to information is an indicator of a country’s low development (Harvard). ´ Scarcity of studies available on the market. ´ Reliable information and statistics are hard to get. |