Lack of business opportunities

´ Difficulty finding customers: big companies rarely collaborate with startups. Even when the management wishes to, other departments resist this course of action.

´ Moroccan customers do not trust startups and prefer dealing with established businesses.

Unfavorable conditions

´ Excessive payment periods/late payments.

´ Administrative slowness in big companies stifles startups growth.

Access to information

´ Limited access to information is an indicator of a country’s low development (Harvard).

´ Scarcity of studies available on the market.

´ Reliable information and statistics are hard to get.