Idea

´ I have no ideas to engage in a project.

´ Where can I find ideas?

´ How do I know if my idea is original and if it would succeed?

´ Difficulty exploring ideas along job hunts or full-time jobs

Fear

´ Fear of failing and not securing enough revenue to survive.

´ Stepping out of one’s comfort zone: Leaving the work force and embarking in an entrepreneurial journey.

´ Fear of loneliness.

Patience & perseverance

´ Entrepreneurs underestimate the time & effort needed to gain the trust of customers.

´ In IT projects, it is expected to have results and therefore revenues quickly. Thus, during difficult phases, teams cannot stay motivated and complete their tasks.

Risk-taking

´ Tough move to risk of embarking on an entrepreneurial journey, leaving behind a stable & secure monthly income. A tougher move if the young entrepreneur has dependents.

Market related mental block

´ Competition: Larger companies in the sector make it impossible to create a startup or a cooperative.

´ Competition: those who have the means will copy me fast and reach the market faster.

´ “Will it work in Morocco?”: While it works elsewhere, things are different in Morocco.

Success stories

´ Insufficient media coverage of success stories

´ Insufficient information on successful actors: Who are these young entrepreneurs who started from nothing and built large companies? Who are these entrepreneurs that young people can relate to?

Confidence

´ Entrepreneurs dread discussing their projects out of fear of seeing their ideas stolen and developed by another party with more means and experience.

Eager to learn

´ While some advanced skills are rare in Morocco, it is possible to recruit professionals to help young entrepreneurs develop these skills. However, the desire to learn and develop skills is not always present.

Moral support

´ Insufficient support from the immediate environment for a person to start a business.

´ Families and friends often discourage young people or potential entrepreneurs and criticize their ideas.