Sums of squares

df

Mean variances

F

Significance

Technology

Intergroup

4.903

4

1.226

1.392

0.236

Within the group

280.848

319

0.88

Total

285.752

323

Market

Intergroup

1.26

4

0.315

0.353

0.842

Within the group

284.796

319

0.893

Total

286.056

323

Direct conversations

Intergroup

4.335

4

1.084

1.047

0.383

Within the group

330.22

319

1.035

Total

334.555

323

Observation

Intergroup

4.666

4

1.167

1.277

0.279

Within the group

291.433

319

0.914

Total

296.099

323