Politics (P)

Economy (E)

Social (S)

Technology (T)

Advantage (S)

The construction of “One Belt, One Road” and the development of the GBA help each other

1) Strong economic strength and a perfect industrial structure in the nine cities of Guangdong.

2) Leading the world in economic and financial strength

Significant location advantages, economic development strategic location

1) Good prospects for the development of science and technology in Hong Kong and Macao.

2) The GBA has a significant science and technology base.

3) The GBA leads the country in the number of patents

Weakness (W)

“One country, two systems” is a double-edged sword on the road to integration and development

1) Business tradition inhibits the development of higher education

2) Hong Kong and Macao have a single industrial structure and are vulnerable to the impact of the external environment

1) Deeply rooted clan values, which are not conducive to business operations.

2) Differences in cultural environments and lack of communication between Guangdong,

3) Hong Kong and Macau.

The Talent environment within the Bay Area needs to be improved

Opportunity (O)

Policy and institutional preferences to reduce the burden of the development of the GBA

Mature development of the exhibition industry, rich trading platform

High level of cultural identity in the region

Threat (T)

1) The epidemic has had a huge impact on the industry

2) Trade disputes between China and the United States has an impact on the Greater Bay Area

The impact of the Covid-19 outbreak