SWOT

PEST

Political (P)

Economic (E)

Social (S)

Technical (T)

Internal factors

Strength (S)

SP

SE

SS

ST

Weakness (W)

WP

WE

WS

WT

External factors

Opportunity (O)

OP

OE

OS

OT

Threat (T)

TP

TE

TS

TT