DV | IV | R2 | Standard Coefficient | Sig. |
|
Satisfaction | Hedonic Values | 0.739 | 0.748 | 0.000 | - |
| Utilitarian Values |
| 0.152 | 0.010 | - |
Behavior Intention | Satisfaction | 0.646 | 0.804 | 0.000 | - |