Case

Product portfolio decision and governance bodies

Product and portfolio owners

PPM team

exists

Product managers exist

A

CEO

CEO

No

No

B

Executive board, portfolio decision team, business line management team, product program team

Sales items: Product managers; Other sellable levels: No named owners; Technical HW platforms: HW related R&D teams and “clusters”; HW component platform: Component technology team

Yes

Yes

C

A cross functional board

Commercial product portfolio: chief operating officer, COO;

Technical product portfolio: R&D manager

No

No

D

A cross functional “equipment development and offering steering

Commercial product portfolio: CEO, product managers and other executive board members; Technical product portfolio: Main designers (purchasing can sort and change HW components creating additional challenges)

No

Yes

E

Board of directors

VPs of business units

No

No

F

A cross functional team

Commercial product portfolio: A cross functional team;

Technical product portfolio: R&D management in co-operation with demand supply chain management

No

No

G

A cross functional steering

Commercial product portfolio: Product managers—technical product portfolio: Product owners working in R&D;

Product road: R&D manager

No

Yes

H

Executive product steering committee, product steering committee, product committee, product management

Commercial product portfolio: Product managers in the sales and marketing function; Two global technical product platforms: Two “global model owners”

No

Yes

I

Product development and technology team

Product managers own functionalities and requirements of products but are not nominated as product owners. Technical SW and HW platforms are owned by platform owners. Technical item structures and BOMs are owned by main designers for single products

No

Yes

J

Product board

Commercial product portfolio: Product owners;

Technical product portfolio: Chief engineers in development phase and product technical owners in maintenance phase

No

Yes