Number | Factor | Mean | Relative Importance |
1 | Quality | 3.508 | Extreme Importance |
2 | Delivery | 3.417 | Considerable importance |
3 | Performance History | 2.998 | |
4 | Warranty & claim policies | 2.849 | |
5 | Production Facilities and capacity | 2.775 | |
6 | Price | 2.758 | |
7 | Technical Capability | 2.545 | |
8 | Financial Position | 2.514 | |
9 | Procedural Compliance | 2.488 | Average Importance |
10 | Communication system | 2.426 | |
11 | Reputation and position | 2.412 | |
12 | Desire for business | 2.256 | |
13 | Management and organization | 2.216 | |
14 | Operating controls | 2.211 | |
15 | Repair service | 2.187 | |
16 | Attitude | 2.120 | |
17 | Impression | 2.054 | |
18 | Packaging Ability | 2.009 | |
19 | Labour Relations Record | 2.003 | |
20 | Geographical Location | 1.872 | |
21 | Amount of Past Business | 1.597 | |
22 | Training | 1.537 | |
23 | Reciprocal Arrangements | 0.610 | Slight Importance |