Number

Factor

Mean

Relative Importance

1

Quality

3.508

Extreme Importance

2

Delivery

3.417

Considerable importance

3

Performance History

2.998

4

Warranty & claim policies

2.849

5

Production Facilities and capacity

2.775

6

Price

2.758

7

Technical Capability

2.545

8

Financial Position

2.514

9

Procedural Compliance

2.488

Average Importance

10

Communication system

2.426

11

Reputation and position

2.412

12

Desire for business

2.256

13

Management and organization

2.216

14

Operating controls

2.211

15

Repair service

2.187

16

Attitude

2.120

17

Impression

2.054

18

Packaging Ability

2.009

19

Labour Relations Record

2.003

20

Geographical Location

1.872

21

Amount of Past Business

1.597

22

Training

1.537

23

Reciprocal Arrangements

0.610

Slight Importance