| Category | Frequency | Percentage % |
| Gender | ||
| Male | 96 | 44.9 |
| Female | 118 | 55.1 |
| Total | 214 | 100 |
| Age | ||
| 18 years - less than 30 years | 186 | 87.0 |
| 30 years - less than 40 years | 21 | 9.8 |
| 40 years - less than 50 years | 2 | 0.9 |
| 50 years and above | 5 | 2.3 |
| Total | 214 | 100 |
| Shopping from MarkaVIP (during last year) | ||
| Less than 5 | 121 | 56.5 |
| 5-less than 10 | 25 | 11.7 |
| 10-less than 20 | 18 | 8.4 |
| 20 and more | 50 | 23.4 |
| Total | 214 | 100 |
| Money spent (during last year) | ||
| Less than $100 | 97 | 45.3 |
| $100-less than $200 | 40 | 18.7 |
| $200-less than $300 | 22 | 10.3 |
| $300 and more | 55 | 25.7 |
| Total | 214 | 100 |
| Household income (per year) | ||
| Under $5000 | 96 | 44.9 |
| $5000-less than $10,000 | 31 | 14.5 |
| $10,000 and more | 39 | 18.2 |
| Do not want to say | 48 | 22.4 |
| Total | 214 | 100 |