AFFECTIVE LOYALTY | Mean | S.D. | Verbal Interpretation |
My deep liking for this store is because of the quality of service the store staff provides to its customers. | 3.97 | 0.80 | Agree |
I like the warmth feeling when I visit Dongguan Street Heritage Tourism site. | 4.09 | 0.81 | Agree |
I like the ambiance of the coffee shop in Dongguan Street despite it not being Starbucks. | 3.95 | 0.80 | Agree |
I feel safe when I go shopping in the different stores in Dongguan Street. | 4.06 | 0.78 | Agree |
I always love how the store staff in Dongguan Street entertains its customers. | 4.00 | 0.81 | Agree |
OVERALL AFFECTIVE LOYALTY | 4.02 | 0.35 | Agree |