Theme | Strengths | Weaknesses |
Contextually dynamic | Fits well with the executive mindset; Adds structure to decision tasks | Difficulty in capturing nuances |
Comprehensiveness | Forces respondents to think more; Forces respondents to think in new ways | Cognitive strain increases greatly as number of compared items increases |
Preference-elicitation | Reduces complexity to paired comparisons; Creates differences | Does not provide ways of resolving differing viewpoints |
Feedback on consistency | Insight on self-contradiction | Difficult to avoid inconsistency |