Economic

Price image, prices and quality that attract the large masses

A good price-quality ratio, special offers, season sales

Customer loyalty programs, private label products

Functional

Product presentation, products that customers want

Store location and coverage, store located in many shopping centers

Store size, store is easy to navigate, no waiting in line

Staff solves customers’ problems

Providing enough information for customers to be able to make comparisons, trustworthy

Emotional

Personal service, the role of staff and manager

Special products and limited offers

Product presentation, products that go well together

Store atmosphere and visual cues

Customers can relax and pamper themselves

Symbolic

Life style, values and social responsibility

Store image, brand awareness, brand image advertising

Flagship stores, stores located in upscale shopping centers

Product brands, customers care about the products