Economic Customer Value

Economic value is defined as “the lowest price or the best tradeoff between quality and price.” (Rintamäki et al., 2007, p. 627)

Rintamäki et al., 2007; Smith & Nagle, 2005; Gale, 1994; Zeithaml, 1988

Functional Customer Value

Functional value is defined as “finding the right products with as little time and as little physical and cognitive effort as possible.” (Rintamäki et al., 2007, p. 627)

Babin et al., 1994; Sheth et al., 1991; Sweeney and Soutar, 2001

Emotional Customer Value

Emotional value is defined as the “perceived utility derived from an alternative’s capacity to arouse feelings or affective states” (Sheth et al., 1991, p. 161; Rintamäki et al., 2007)

Sheth et al., 1991; Sweeney and Soutar, 2001

Symbolic Customer Value

Symbolic value is defined as “positive consumption meanings that are attached to self and/or communicated to others.” (Rintamäki et al., 2007, p. 629)

Rintamäki et al., 2007; Belk, 1988; Flint, 2006; Smith and Colgate, 2007; Solomon, 1983