| Gender | N | Mean | Mean | Sig level | t | Result | |
Purchase | Female | 50 | 3.5994 | 0.78455 | 0.10986 | 0.286 | −0.731 | Equal |
Male | 70 | 3.7102 | 0.85020 | 0.10162 | −0.740 | |||
Quality | Female | 50 | 3.5994 | 0.84081 | 0.11774 | 0.307 | −0.380 | Equal |
Male | 70 | 3.6612 | 0.91333 | 0.10916 | −0.385 | |||
Price | Female | 50 | 3.5033 | 0.48704 | 0.06820 | 0.076 | 0.835 | Equal |
Male | 70 | 3.4095 | 0.68553 | 0.08194 | 0.879 | |||
Market | Female | 50 | 11.2941 | 0.41977 | 0.05878 | 0.576 | 2.010 | Equal |
Male | 70 | 11.1333 | 0.44469 | 0.05315 |