Challenges

Opportunities

Implementation of strategic planning, which is a key to the success of dealers;

Granting of credit and risk management of default required through knowledge of their customers and their activities;

More realistic rural insurance policies, according to the different regions of Brazil;

Increase the supply of generic products, which benefits the farmer by reducing the prices of inputs but can derail this kind of business in the future.

Storage services;

Services and guidance in managing the farm;

Application of new technologies according to customer needs and reduction of distribution operational cost;

Targeting customers with different profiles (characteristics);

Special attention to the trend qualification and certification of distribution channels (dealers).