Challenges | Opportunities |
Implementation of strategic planning, which is a key to the success of dealers; Granting of credit and risk management of default required through knowledge of their customers and their activities; More realistic rural insurance policies, according to the different regions of Brazil; Increase the supply of generic products, which benefits the farmer by reducing the prices of inputs but can derail this kind of business in the future. | Storage services; Services and guidance in managing the farm; Application of new technologies according to customer needs and reduction of distribution operational cost; Targeting customers with different profiles (characteristics); Special attention to the trend qualification and certification of distribution channels (dealers). |