Variable | Items | Factor Loading | CR | AVE | KMO |
Production innovativeness | My agrienterprises’ new products are often considered as very unique by customers | 0.657 | 0.750 | 0.454 | 0.756 |
My agrienterprises develop new product/service | 0.654 |
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In comparison to the competition, my agrienterprises have introduced more innovations in the past 5 years | 0.663 |
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My agrienterprises’ recent new product is significantly different from previous productions | 0.772 |
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In comparison to the competition, my agrienterprises’ production is successful | 0.815 |
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Process innovativeness | My agrienterprises have flexible production methods which can be changed efficiently | 0.844 | 0.873 | 0.754 | 0.862 |
My agrienterprises has focused on smart business processes upstage | 0.863 |
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My agrienterprises uses new delivery and distribution network | 0.810 |
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My agrienterprises invest in new techniques/equipment to improve its activities | 0.778 |
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In the last 2 years, my agrienterprises’ production method is better | 0.778 |
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Strategic innovativeness | My agrienterprises have a good range of product grades to suit the customer choice | 0.885 | 0.721 | 0.681 | 0.500 |
In my agrienterprises, Key decision maker has abilities to simulate future market | 0.885 |
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Market innovativeness | New variety produce in my agrienterprises often take up against new competition | 0.830 | 0.896 | 0.779 | 0.882 |
My agrienterprises marketing strategies are considered effective | 0.849 |
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My agrienterprises involves its market partners when placing a new product in the market | 0.825 |
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My agrienterprises produce products that address customer needs | 0.844 |
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