Purchase intentions | Median | Skewness | Mean | Std. dev. |
Frequency of nutritional label reading | 3.000 | −0.096 | 3.349 | 1.074 |
Nutritional label information considered too technical | 3.000 | −0.224 | 2.979 | 1.015 |
Importance of calorie content for food purchase | 3.000 | −0.059 | 3.003 | 1.248 |
Frequency of reading nutritional label to choose low-sugar food | 3.000 | −0.142 | 3.151 | 1.175 |
Frequency of reading nutritional label to choose low-fat food | 3.000 | −0.236 | 3.175 | 1.202 |
Frequency of reading nutritional label to choose low-salt food | 3.000 | 0.275 | 2.803 | 1.193 |