Purchase intentions

Median

Skewness

Mean

Std. dev.

Frequency of nutritional label reading

3.000

−0.096

3.349

1.074

Nutritional label information considered too technical

3.000

−0.224

2.979

1.015

Importance of calorie content for food purchase

3.000

−0.059

3.003

1.248

Frequency of reading nutritional label to choose low-sugar food

3.000

−0.142

3.151

1.175

Frequency of reading nutritional label to choose low-fat food

3.000

−0.236

3.175

1.202

Frequency of reading nutritional label to choose low-salt food

3.000

0.275

2.803

1.193