Price vector

Individuals expressing a desire to enter the market

Willing to pay

Unwilling to pay

% Yes

% No

10

20

23

19

4

83%

17%

50

28

24

4

86%

14%

80

27

13

14

48%

52%

100

28

11

17

39%

61%

150

31

7

24

23%

77%