Listed in rank order by reason for adoption

Frequency

Percentage

Environmental reasons including pesticide concerns

12

48

Considered they had always farmed organically

5

20

Financial reasons including customer requirements

4

16

Not in farming previously

1

4

Small scale – needed to go intensive or organic

1

4

Had farmed organically on a previous farm

1

4

The challenge

1

4

Total

25

100