Rank

Incentive

Description

Elasticity or %Change (with respect to MLCP or Transit)

1

(INC 5) A transit fare discount of [10% - 30%]

0.366 (transit)

2

(INC 6) Express bus service from park-and-ride lots to downtown

33.1% (transit)

3

(INC 1) Earn a free trip for every [8] [9] [10] [11] [12] paid trips on the Express Lanes

0.254 (MLCP)

4

(INC 3) [5% - 25%] discount offered through select businesses

0.135 (MLCP)

5

(INC 2) Earn gift cards worth $5 for every [20]-[35] peak-hour trips saved by either telecommuting or by not traveling during the peak hours (7 - 9 am or 4 - 6 pm)

−0.019 (MLCP)

6

(INC 4) For every [20]-[35] trips taken by transit, $5 in credits that can be used on the Express Lanes

−0.073 (transit)