Type of media and audience interaction via Facebook

Print media

(N = 105)

Electronic media

(N = 108)

Mean

Std. Deviation

Mean

Std. deviation

t-value

Audience interaction

4.60

1.03

5.00

.84

−2.702**

Gender and audience interaction via Facebook

Male

(N = 77)

Female

(N = 136)

Mean

Std. Deviation

Mean

Std. deviation

t-value

Audience interaction

5.10

1.02

4.64

.88

2.959**

Facebook accessibility and audience interaction via Facebook

Private

(N = 113)

Public

(N = 100)

Mean

Std. deviation

Mean

Std. deviation

t-value

Audience interaction

4.36

0.91

5.32

.72

−7.485***