Type of media and audience interaction via Facebook | |||||
| Print media (N = 105) | Electronic media (N = 108) |
| ||
Mean | Std. Deviation | Mean | Std. deviation | t-value | |
Audience interaction | 4.60 | 1.03 | 5.00 | .84 | −2.702** |
Gender and audience interaction via Facebook | |||||
| Male (N = 77) | Female (N = 136) |
| ||
Mean | Std. Deviation | Mean | Std. deviation | t-value | |
Audience interaction | 5.10 | 1.02 | 4.64 | .88 | 2.959** |
Facebook accessibility and audience interaction via Facebook | |||||
| Private (N = 113) | Public (N = 100) |
| ||
Mean | Std. deviation | Mean | Std. deviation | t-value | |
Audience interaction | 4.36 | 0.91 | 5.32 | .72 | −7.485*** |