Variable | Factor | Item | Cronbach’s α |
Work procedures and routine | Work routines | Using Facebook is a standardized tool of news production. | .793 |
Facebook is very useful in an emergent situation. | |||
Facebook challenges my original news values. | |||
My colleagues all use Facebook. | |||
I always use Facebook to post my reports. | |||
I always use Facebook to share other’s reports. | |||
Facebook has changed the way I used to do my drafts. | |||
Facebook has changed my interview arrangement model. | |||
Using Facebook allows me to master the most instant messages. | |||
I always use Facebook to contact news sources. | |||
Media strategy rationale | Strategy rationale | Using social media, like Facebook, facilitates the audiences’ dependence on the media. | .784 |
The news media where I work uses social media like Fans pages to interact with audiences. | |||
Internet use creates new journalism jobs. | |||
Using social media can enlarge the influence of news. | |||
Through social media, I can report the news that traditional media cannot report. | |||
Public participation | Features of audience participation | Social media give audiences the chance to participate in news production. | .802 |
Audience participation through social media can improve news quality. | |||
Social media can enlarge the public participation of audiences. | |||
Internet use empowers audiences in the process of receiving news. | |||
I can access the audience’s opinions on public issues through social media. | |||
Journalist role concept | Journalistic role conception | My role is to supervise the government. | .700 |
I stay objective in my reporting. | |||
My job is to provide the information for audiences’ political decision making. | |||
My job is to provide the information required for daily life, advice, and guidelines to audiences. | |||
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| My report can entertain audiences. | |
Journalistic products/outputs | Journalistic products | I always use Facebook to search for news sources. | .818 |
I use Facebook for new ideas and creativity in my job. | |||
Using Facebook has become a daily channel for receiving information. | |||
I use Facebook to contact my colleagues. | |||
I use Facebook to access instant messages. | |||
Audience interaction | Audience images | Facebook improves the scarcity of traditional news reporting. | .781 |
Using Facebook makes me more aware of audience-centered values. | |||
I use my social media site to interact with audience members. | |||
I use social media to access audience members’ evaluations of news reports. | |||
I use social media sites to learn what audience members care about. |