Characteristic

N

(% of total tweets)

Originality

Original Tweet

581

38.8

Retweet

916

61.2

Targeting

Directed at Target

479

32.0

Non-directed

1018

68.0

Referral

581

38.8

Outside source: Link/URL

365

24.4

Outside source: Picture

84

5.6

Outside source: Video

208

13.9

No referral

918

61.2