| Audience category | Description | Example |
| Fans | Not famous or related users on Twitter who follow a celebrity and often send tweets to him or her. | “@bythecee1 disagree. I think she has a gift for helping people heal.” (By Oprah Winfrey) |
| Friends | Users on Twitter whom the celebrity knows and with whom s/he has a bond of mutual affection and who are not celebrities. | “@Jennifer CAspen Honey! I’m so proud/happy for you!” (By Chris Colfer) |
| Family | Users on Twitter who are blood relations to the celebrity. | “Happy 21st birthday @jamielynns pears-love you and miss you! Xxoo” (by Britney Spears) |
| Celebrities | Users on Twitter who are famous, well-known, command a great degree of public fascination and are verified by Twitter. | “@ParisHilton Thanks Paris for the video! Your new car is so Hot! Xxoo” (by Britney Spears) |
| General | No specific user. Aimed to a general, generic or universal audience. | “Happy Easter to everyone!” (by Shaquille O’Neal) |