Characteristics | Category | Number of respondents (% of Respondents) |
Age group | Less than 25 Years 26 - 35 Years More than 35 Years | 639 (52.81%) 471 (38.99%) 98 (8.30%) |
Gender | Male Female | 1008 (83.44%) 200 (16.56%) |
Education | Upto SSC/HSC College but not graduate Graduate-General Graduate-Professional PG and Above-General PG and Above-Professional Polytechnic/Diploma | 134 (11.09%) 148 (12.25%) 104 (8.61%) 166 (13.74%) 127 (10.51%) 487 (40.31%) 42 (3.48 %) |
Income (per annum) | Rs. 100,000 - Rs. 200,000 Rs. 200,001 - Rs. 300,000 Rs. 300,001 - Rs. 500,000 >Rs 500,000 | 747 (61.84%) 207 (17.14%) 71 (5.88%) 56 (4.64%) 127 (10.51%) |
Brand | Samsung Apple Nokia Others | 514 (42.55%) 116 (9.60%) 185 (15.31%) 393 (32.53%) |
Price | <5000 5000 - 10000 10000 - 15000 15000 - 20000 >20000 | 124 (10.26%) 259 (21.44%) 305 (25.25%) 154 (12.75%) 366 (30.30%) |
Cities chosen for data collection | Delhi, Mumbai, Kolkata, and Chennai |