Characteristics

Category

Number of respondents

(% of Respondents)

Age group

Less than 25 Years

26 - 35 Years

More than 35 Years

639 (52.81%)

471 (38.99%)

98 (8.30%)

Gender

Male

Female

1008 (83.44%)

200 (16.56%)

Education

Upto SSC/HSC

College but not graduate

Graduate-General

Graduate-Professional

PG and Above-General

PG and Above-Professional

Polytechnic/Diploma

134 (11.09%)

148 (12.25%)

104 (8.61%)

166 (13.74%)

127 (10.51%)

487 (40.31%)

42 (3.48 %)

Income

(per annum)

Rs. 100,000 - Rs. 200,000

Rs. 200,001 - Rs. 300,000

Rs. 300,001 - Rs. 500,000

>Rs 500,000

747 (61.84%)

207 (17.14%)

71 (5.88%)

56 (4.64%)

127 (10.51%)

Brand

Samsung

Apple

Nokia

Others

514 (42.55%)

116 (9.60%)

185 (15.31%)

393 (32.53%)

Price

<5000

5000 - 10000

10000 - 15000

15000 - 20000

>20000

124 (10.26%)

259 (21.44%)

305 (25.25%)

154 (12.75%)

366 (30.30%)

Cities chosen for data collection

Delhi, Mumbai, Kolkata, and Chennai