Measure | Construct | Scale to be Used | Scale details |
User Experiential Value (Holbrook, 1999) | Usability | Brooke (1986) | 10 item scale (each 5 point agree/disagree |
Social Value | Sweeney and Soutar (2001) | 4 item scale (each 5 point agree/disagree) | |
Usage Pleasure | Sweeney and Soutar (2001) | 5 item scale (each 5 point agree/disagree) |