| Statement | N | Min. | Max. | Mean | ±SD |
| We repeat existing designs for our customers | 273 | 1 | 5 | 1.89 | 1.168 |
| We improve or modify old designs for our customers | 273 | 1 | 5 | 3.52 | 1.137 |
| Our designs are inspired by things we see in the environment | 273 | 1 | 5 | 3.96 | 0.868 |
| Our designs are inspired by images and stories from the World Wide Web | 273 | 1 | 5 | 3.71 | 1.052 |
| Our designs are inspired by images and stories from books, journals and magazines | 273 | 1 | 5 | 3.92 | 1.093 |
| Our designs are inspired by intuition | 273 | 1 | 5 | 2.95 | 1.228 |