Company | Issues | Interventions | Implemented | Results |
Company A | A lack of marketing strategy or marketing activities | Organizational structure change | Yes | Enabled owner to focus on marketing strategy and activities |
5S | Partially | Cost and lead time reduction, better installing service | ||
Suggestion scheme | Yes | Quality improvement | ||
Strategy dev. and imp. | Yes | Targeted customer section, planned marketing activities | ||
Website | Yes | Reaching more customers via advertising | ||
Collaboration and networking activities | Partially | Reaching more customers via promotion | ||
Company B | Long lead times as a barrier to reaching more customers | 5S | Yes | Cost and lead time reduction |
Suggestion scheme | Yes | Cost and lead time reduction | ||
Strategy dev. and imp. | Partially | A strategy to teach customers why they should wait | ||
Collaboration and networking activities | Partially | Finding funds to invest new equipment and produce new products for same customer groups | ||
Developing customer engagement | Partially | Teaching customers to make an order in advance to enable manufacturer for providing goods on time | ||
Company C | Cost competition | 5S | Yes | Cost and lead time reduction |
SMED | Yes | Cost and lead time reduction | ||
Suggestion scheme | Partially | Quality improvement, cost reduction | ||
Customer engagement | Yes | Customers learned what kind of product choices increase production and product cost | ||
Collaboration and networking activities | Partially | Finding funds to invest new equipment and produce new products | ||
Strategy dev. And imp. | Yes | Formulation of new strategy based on providing right service to customers and it works well | ||
Company D | Need to attract new customers | Strategy dev. and imp. | Yes | Developing a strategy to provide right product at right place at right time |
Packaging improvement | Yes | Prevented goods to be damaged at transportation | ||
Collaboration and networking activities | Yes | Building new collaborations that enable goods to be sold in big super markets |