Food

Car

GODIVA

TORAYA

DOM

PERIGNON

FERRARI

ROLLS

ROYCE

PORSCHE

All (no classification by personality traits)

5.14

5.07

4.11

2.49

2.11

2.75

Extraversion

Low quartiles

5.01L

4.98L

3.94

2.40

2.22

2.77

High quartiles

5.25

5.16

4.31

2.77

2.31

3.15

Agreeableness

Low quartiles

5.15

5.05

4.15

2.56

2.10

2.69

High quartiles

5.11

4.98

4.24

2.35

2.02

2.60

Conscientiousness

Low quartiles

5.12

5.04

4.35

2.59

2.14

2.74

High quartiles

5.24

5.20

4.15

2.65

2.12

2.94

Neuroticism

Low quartiles

5.21

5.04

4.12

2.73^*

2.23

3.11^**

High quartiles

5.20

5.12

4.16

2.20

1.95

2.41

Openness to Experience

Low quartiles

5.23

5.18

3.83L

2.16L

1.88L

2.30L

High quartiles

5.30H

5.24H

4.48H^**

3.22H^***

2.63H^**

3.53H^***