| Food | Car | |||||
GODIVA | TORAYA | DOM PERIGNON | FERRARI | ROLLS ROYCE | PORSCHE | ||
All (no classification by personality traits) | 5.14 | 5.07 | 4.11 | 2.49 | 2.11 | 2.75 | |
Extraversion | Low quartiles | 5.01L | 4.98L | 3.94 | 2.40 | 2.22 | 2.77 |
High quartiles | 5.25 | 5.16 | 4.31 | 2.77 | 2.31 | 3.15 | |
Agreeableness | Low quartiles | 5.15 | 5.05 | 4.15 | 2.56 | 2.10 | 2.69 |
High quartiles | 5.11 | 4.98 | 4.24 | 2.35 | 2.02 | 2.60 | |
Conscientiousness | Low quartiles | 5.12 | 5.04 | 4.35 | 2.59 | 2.14 | 2.74 |
High quartiles | 5.24 | 5.20 | 4.15 | 2.65 | 2.12 | 2.94 | |
Neuroticism | Low quartiles | 5.21 | 5.04 | 4.12 | 2.73* | 2.23 | 3.11** |
High quartiles | 5.20 | 5.12 | 4.16 | 2.20 | 1.95 | 2.41 | |
Openness to Experience | Low quartiles | 5.23 | 5.18 | 3.83L | 2.16L | 1.88L | 2.30L |
High quartiles | 5.30H | 5.24H | 4.48H** | 3.22H*** | 2.63H** | 3.53H*** |