| 1. Give preference to the products or services of the enterprise with better CSR performance under the same price | 2. Purchase the products or services at a slightly higher price from the enterprises with better CSR | 3. Trust the new products or services of the enterprises with better CSR performance | 4. Positively recommend the products or services of the enterprises with better CSR performance | 5. Agree with the better CSR enterprises own higher quality of products and services. | 6. Trust the enterprises with better CSR performance more |
Education Background | Sig. = 0.013 | Sig. = 0.907 | Sig. = 0.866 | Sig. = 0.655 | Sig. = 0.165 | Sig. = 0.999 |
a = 0.085 | a = 0.004 | a = 0.006 | a = 0.016 | a = -0.048 | a = 0.000 | |
Personal Income | Sig. = 0.053 | Sig. = 0.876 | Sig. = 0.392 | Sig. = 0.245 | Sig. = 0.774 | Sig. = 0.625 |
a = 0.079 | a = 0.006 | a = 0.035 | a = 0.048 | a = -0.012 | a = −0.020 | |
Household Income | Sig. = 0.320 | Sig. = 0.419 | Sig. = 0.243 | Sig. = 0.739 | Sig. = 0.067 | Sig. = 0.205 |
a = 0.039 | a = −0.032 | a = 0.046 | a = 0.013 | a = −0.072 | a = −0.05 |