1. Give preference to the products or services of the enterprise with better CSR performance under the same price

2. Purchase the products or services at a slightly higher price from the enterprises with better CSR

3. Trust the new products or services of the enterprises with better CSR performance

4. Positively recommend the products or services of the enterprises with better CSR performance

5. Agree with the better CSR enterprises own higher quality of products and services.

6. Trust the enterprises with better CSR performance more

Education Background

Sig. = 0.013

Sig. = 0.907

Sig. = 0.866

Sig. = 0.655

Sig. = 0.165

Sig. = 0.999

a = 0.085

a = 0.004

a = 0.006

a = 0.016

a = -0.048

a = 0.000

Personal Income

Sig. = 0.053

Sig. = 0.876

Sig. = 0.392

Sig. = 0.245

Sig. = 0.774

Sig. = 0.625

a = 0.079

a = 0.006

a = 0.035

a = 0.048

a = -0.012

a = −0.020

Household Income

Sig. = 0.320

Sig. = 0.419

Sig. = 0.243

Sig. = 0.739

Sig. = 0.067

Sig. = 0.205

a = 0.039

a = −0.032

a = 0.046

a = 0.013

a = −0.072

a = −0.05