| Minimal value | Maximum value | Average value | Standard deviation |
1. Give preference to the products or services of the enterprise with better CSR performance under the same price | 1 | 5 | 4.46 | 0.644 |
2. Purchase the products or services at a slightly higher price from the enterprises with better CSR performance | 1 | 5 | 3.78 | 1.050 |
3. Trust the new products or services of the enterprises with better CSR performance | 1 | 5 | 4.11 | 0.802 |
4. Positively recommend the products or services of the enterprise with better CSR performance | 1 | 5 | 4.09 | 0.916 |
5. Agree with the enterprises which perform well in CSR, own higher products and services quality. | 1 | 5 | 4.18 | 0.822 |
6. Trust the enterprises with better CSR performance more | 1 | 5 | 4.25 | 0.801 |